Today is the first day of the year. On the lunar calendar, of course. I didn’t learn about this calendar and how hugely the new year is still celebrated in parts of the world until after I arrived in China in the 1980s.
And ever since then, I’ve appreciated the chance to start the year all over again! Hehe…
So, Happy Lunar New Year! Often called the Chinese New Year, I prefer to be more inclusive, since traditionally it’s also celebrated in Vietnam and Korea.
When I found out that this coming year under the lunar calendar was the year of the tiger, it immediately brought back to mind an old advertisement, probably from the 1960s.
I’ve never been a big fan of ads in any form and have long actively avoided seeing them. I even stopped listening to the radio and watching television way back in the 1970s so I could avoid their insulting and mind-numbing commercials. These days billboards and now internet ads are hard to miss. Ugh.
Yet despite that, there are always a few jingles or tag lines that sneak into my subconscious and stick, like a nasty earworm. And one such ad has now surfaced from my hidden brain files… and I think it’s SO apt for this coming year… the old Esso gasoline ad that implored car owners to Put a Tiger in Your Tank!
How’s that for the perfect metaphor to give us added strength and courage after (in some ways) crappy year (read: ongoing pandemic, political divisiveness, climate catastrophes, health challenges, etc).
So yeah, if you could use that extra boost of something to get through the next months, put a tiger in your tank. I will. And have a great new year.
Do you celebrate the lunar new year? If so, how?
Do you remember this ad?
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